Paul Zahra appointed PwC Global Retail Advisor

MEDIA RELEASE: PwC Australia has recruited former CEO and Managing Director of David Jones Limited, Paul Zahra as Global Retail Advisor to add fuel to its growing retail and consumer practice.
Speaking about the appointment, PwC Australia's Retail and Consumer Practice Leader, Chris Paxton, said: "We're absolutely delighted to have Paul joining the team. Our Australian practice has grown over 30 percent in the past year as we continue to support our clients to transform as a result of continued disruption, rapid acceleration of digital technology and changing customer expectations.
"We are looking forward to leveraging Paul's experience for the benefit of our clients, particularly his understanding of what it takes to lead a retail brand through a period of significant transformation.”
Mr Zahra said: "I'm excited to be joining the PwC Retail and Consumer Practice. I have two immediate priorities: working with incumbent Australian retailers to transform the way they do business to meet the rapidly evolving expectations of their customers, and working with international brands as they look to enter the Australian marketplace.
"To grow, retail companies need to be omnichannel and they need to be thinking as a global entity for their future success. I have experienced digital disruption and globalising forces first-hand and I'm keen to share that experience and my knowledge of what it takes to lead an organisation through a transformation with any organisation being disrupted or concerned about disruption in future.
Mr Zahra has been working with PwC since April last year in his capacity as a member of the firm’s Diversity and Inclusion Advisory Board. In this role he has provided strategic advice on the firm’s diversity and inclusion strategy and has also directly mentored PwC CEO Luke Sayers on diversity related matters.
Mr Zahra has also been in demand to advise clients with international brands wanting to enter Australia, and with start-ups finding their feet.
"There are hundreds of retail brands looking for a foothold here and I'll be working with them to help make that happen," Mr Zahra added.
Mr Zahra has been a leading force in the Australian retail industry for over 30 years. He has held senior management roles at Target Australia and Officeworks Superstores, and was Chief Executive Officer and Managing Director of Australia’s premium department store, David Jones Limited.